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Relations are crucial today, regardless of what line of business you’re in. Enalyzer Relation Panel (ERP) gives companies the opportunity to construct their own panels and to conduct surveys from the Enalyzer Survey Solution platform.
ERP is a flexible and dynamic solution which quite easily can be integrated with the company’s own website. Here, there will be a continuous flow of potential clients, investors, consumers and other target groups who can easily join in.
The panellists will register themselves with some easy-to-do basic information, which the company may use for the selection and analysis of target groups later on.
Below, we focus on some of the criteria for establishing and maintaining a successful respondent panel.
A number of questions must be taken into consideration. What is the purpose of the panel? What are the sources for recruiting respondents? How large should the panel be? What data should the panellist register? How are panellist requests supported? All of these questions needs to be addressed before you start.
Survey types and methods of surveying need to be carefully considered.
Motivation of respondents is important in order to ensure high retrieval rates. Be sure to consider relevant participation incentives before surveys are launched.
It is crucial to keep the panel active, otherwise it will lose its purpose and attraction. The panellists often tend to forget that they have registered for a panel in the first place. We recommend that you carefully consider how many surveys should be launched.
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