In developing this solution, we have put extra focus on easy reporting and the "C7" score - an easy-to-understand ratio of detractors, passively satisfied and promoters.
The model is based on the latest literature on customer loyalty and practical experience from countless customer satisfaction surveys conducted every year for large Scandinavian companies and organizations.
The structural model and its 24 questions can be combined with your company's financial results. It is thus possible to calculate and present causes and effects between customer loyalty and profitability.
The philosophy behind the Enalyzer Reporting is to provide the team leaders with a tool where the time is used on constructive dialogue and not on understanding the report.
The reports are therefore designed to maximize usability and ease:
Easy to handle
(few pages)
Easy to read
(simple graphic layout)
Easy to reach the right conclusions
(the use of overview pages)
The Enalyzer Customer Loyalty Scorecard is an easy-to-use overview in excel that enables you to identify customers as red, yellow and green customer segments.
The Scorecard works in all Excel format and gives you the opportunity to split, filter and sort all the reports.
The Scorecard can be delivered in various aggregated levels, according to the hierarchy of your organization.
The results from the survey will be presented by a experienced consultant. Emphasis will be on company strengths and development areas.
The presentation is in PowerPoint and will serve as a executive summary over the key findings from the survey.
The presentation is done for the management and focus will be on overall trends and cross customer segments comparisons.